BCG matrix(BCG矩陣)是什么_2023年ACCA考試APM知識點(diǎn)

來源：東奧會(huì)計(jì)在線責(zé)編：田彤2023-03-03 09:09:11

你若堅(jiān)持,，定會(huì)發(fā)光。時(shí)間是所向披靡的武器,，它能集腋成裘,，也能聚沙成塔，將人生的不可能都變成可能,。acca考試共考15門,，考生通過13門才能獲得領(lǐng)取ACCA證書的資格。今天整理了APM科目BCG matrix(BCG矩陣)知識點(diǎn),，準(zhǔn)備參加考試的同學(xué)們來看看吧,。

【內(nèi)容導(dǎo)航】

BCG matrix-BCG矩陣

【知識點(diǎn)】

BCG matrix-BCG矩陣

(a) Stars

These are products or services with a high share of a high growth market.

In the short term, they require expenditure in excess of cash generated to maintain relative market position.

However, they promise high returns in the future.

(b) A question mark

This is a product in a high growth market, but holding a relatively low market share.

Considerable expenditure may be required to turn a problem child into a rising star, consequently they tend to be poor cash generators and show a negative cash flow.

These products/services hold a high share of a low growth, mature market.

They generate more cash than they incur, and finance growth of rising stars and question marks/problem children.

(d) A dog

This is a product with a low share of a low growth market.

Unless the trend can be reversed, they should be allowed to die off.

如果你沒有特別幸運(yùn)，那請你特別努力,。以上就是東奧小編為大家整理的APM科目考試知識點(diǎn)了,，距離3月份acca考試時(shí)間已經(jīng)越來越近，大家一定要合理安排好自己的備考時(shí)間,，制定好學(xué)習(xí)計(jì)劃,。

注：以上來自李亞婷老師基礎(chǔ)精講班第4講

(本文為東奧會(huì)計(jì)在線原創(chuàng)文章，僅供考生學(xué)習(xí)使用,，禁止任何形式的轉(zhuǎn)載)

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