BCG matrix(BCG矩陣)是什么_2022年ACCA考試APM知識(shí)點(diǎn)

來源：東奧會(huì)計(jì)在線責(zé)編：田彤2022-06-14 10:38:24

人生,，就像坐地鐵,，開始總是滿滿的,，帶著希望前行,，每一站都有得失,，但收獲的總比失去的多。困難,，就像隧道一開進(jìn)去就不能調(diào)頭,，堅(jiān)持下去，陽光就在前方,。今天東奧小編為大家整理了ACCA考試APM科目知識(shí)點(diǎn)，讓我們從基礎(chǔ)出發(fā),，快快學(xué)起來吧。

【內(nèi)容導(dǎo)航】

BCG matrix-BCG矩陣

【知識(shí)點(diǎn)】

BCG matrix-BCG矩陣

(a) Stars

These are products or services with a high share of a high growth market.

In the short term, they require expenditure in excess of cash generated to maintain relative market position.

However, they promise high returns in the future.

(b) A question mark

This is a product in a high growth market, but holding a relatively low market share.

Considerable expenditure may be required to turn a problem child into a rising star, consequently they tend to be poor cash generators and show a negative cash flow.

These products/services hold a high share of a low growth, mature market.

They generate more cash than they incur, and finance growth of rising stars and question marks/problem children.

(d) A dog

This is a product with a low share of a low growth market.

Unless the trend can be reversed, they should be allowed to die off.

這世界上,，從來不會(huì)無路可走,。努力的人，披荊斬棘,，傷痕累累也會(huì)艱難地走過去。以上就是東奧小編為大家整理的APM科目考試知識(shí)點(diǎn)了,，距離9月份ACCA考試時(shí)間已經(jīng)越來越近,，大家一定要合理安排好自己的備考時(shí)間，制定好學(xué)習(xí)計(jì)劃,，爭(zhēng)取順利上岸。

注：以上來自李亞婷老師基礎(chǔ)精講班第4講

(本文為東奧會(huì)計(jì)在線原創(chuàng)文章,，僅供考生學(xué)習(xí)使用，禁止任何形式的轉(zhuǎn)載)

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